Vurchoo Jewellery

The idea of Vurchoo was planted while travelling through Cambodia and seeing street children doing what they could to survive; some of them selling whatever they could, including fantastic creations they had made themselves, but without a proper outlet for them.

Alex wanted to find a way to use his passion for design to help them. He decided to work with schools in all corners of the globe, knowing that they all needed an extra source of income, and asked the school children to draw whatever meant the most to them. The results were fantastic, from the colours of Africa to the emotions of Asia, each one was a reflection of the child's story and the culture they were surrounded by.

Alex wanted to create a brand that would make an impact on the world we live in at the same time as creating timeless pieces of desirable jewellery that are perfect for any wardrobe all year round.